Practical guides on marketing strategy, measurement and growth.

Written for founders and marketing leads who want to know what’s working in their marketing, and what to fix first. New here? Start with the marketing audit guide.

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All guides

Every guide, newest first.

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Shopify Brand Check-up: Healthy Growth, High Expectations

Shopify grew revenue 32% in Q3 2026, yet its shares fell 8.7% on November 3. Our check-up covers the 2022 reset, the merchant focus and what to watch.
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Tim Hortons Brand Check-up: Repairs Made, Momentum Fading

Tim Hortons brand check-up, October 27, 2026: the Burger King merger, franchisee lawsuits, an app privacy finding and Canadian comparable sales slowing to 0.1%.
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Professional Services Marketing: Selling Expertise You Cannot Show

Clients cannot test a consultant or an accountant before they hire one. How professional services marketing builds trust through proof, expertise and referrals.
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Gap Brand Check-up: The Blue Box Comeback Built on Denim

Our Gap brand check-up: the 2010 logo reversal, years of store closures, Richard Dickson’s denim-led turnaround, the latest results and the share price.
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Product Launch Strategy: Why Most Launches Fade in a Month

Many launches spike and then fade. How to plan a product launch that keeps selling, with work before the date, a focused launch and a long tail afterwards.
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Beyond Meat Brand Check-up: When the Category Stops Growing

Beyond Meat closed at $14.19 on August 25, 2026, after a 1-for-30 reverse split. We diagnose a stalled category, premium prices and a dilutive debt swap.
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Marketing Mix Modeling for Mid-Sized Companies

MMM measures channel impact without tracking individuals. When marketing mix modeling is worth it for a mid-sized company, what data it needs and which free tools exist.
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Canada Goose Brand Check-up: Selling More, Earning Less

Canada Goose grew revenue 13.3% in fiscal 2026, yet profit fell and its NYSE shares closed at US$9.25 on July 28, 2026. Our check-up on margin, China and price.
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Brand Architecture: Branded House or House of Brands?

Adding products often creates a tangle of names. The main brand architecture models, from branded house to house of brands, and how to choose yours.
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Victoria’s Secret Brand Check-up: From Angels to VSXY

Victoria's Secret dropped its Angels in 2021, then revived its show and took the VSXY ticker. We review the repositioning, sales and the June 2026 rally.
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Marketing Consultant vs Agency: Which Does Your Business Need?

Consultants diagnose and plan. Agencies execute. What each one is for, what each costs you, and how to decide which your business needs right now.
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Under Armour Brand Check-up: The Growth It Pulled Forward

Under Armour brand check-up, June 2, 2026: pulled-forward sales, years of promotions, Kevin Plank’s return and a third straight year of falling revenue.
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