Practical guides on marketing strategy, measurement and growth.

Written for founders and marketing leads who want to know what’s working in their marketing, and what to fix first. New here? Start with the marketing audit guide.

Notebooks, an open notebook with a hand-drawn rising line and a stethoscope on a white desk


All guides

Every guide, newest first.

An empty white dinner plate with a lemon wedge and a fork beside a stethoscope on a white desk

Red Lobster Brand Check-up: Endless Shrimp, Rising Rent

Red Lobster filed for Chapter 11 on May 19, 2024. We review Endless Shrimp, the 2014 sale-leaseback, Thai Union’s exit and lessons for growing brands.
Read more
Paper cards on a white desk joined by blue threads in a branching path, beside a stethoscope

Marketing Attribution for SaaS: Why Last Click Misleads You

Why last-click attribution misleads SaaS teams, what GA4 cannot see in long B2B sales cycles, and the three-part reporting setup we recommend instead.
Read more
An old white computer mouse with a curled cable beside a stethoscope on a white desk

Yahoo Brand Check-up: The Front Door It Gave Away

Yahoo was worth more than $125 billion in 2000 and turned down Microsoft’s $44.6 billion bid. Our check-up on how it lost its role as the web’s front door.
Read more
A stack of black video cassettes with blank labels beside a stethoscope on a white desk

Blockbuster Brand Check-up: Late Fees and a Late Move Online

Late fees, a disputed $50 million Netflix offer and a stalled Total Access program: the record of Blockbuster’s fall from 9,094 stores to Chapter 11 in 2010.
Read more
Clipboard checklist with ticked boxes, a red pen and a stethoscope

Google Ads Audit Checklist: Nine Places Your Budget Bleeds

A practical Google Ads audit checklist: the nine settings we check first, from conversion tracking and location targeting to search terms and brand campaigns.
Read more
A white model passenger airplane with no markings beside a stethoscope on a white desk

Boeing Brand Check-up: A Safety Promise With Missing Bolts

Our Boeing check-up as of April 9, 2024: the Alaska 1282 door-plug blowout, the FAA cap on 737 MAX output, a planned CEO exit and a share price down about 32%.
Read more
A glass of pale beer and an unlabelled brown bottle beside a stethoscope on a white desk

Bud Light Brand Check-up: How the Top Beer Lost Its Crown

Our check-up on Bud Light after the 2023 boycott: retail sales data, Modelo Especial taking the top spot, AB InBev's 2023 U.S. results and the response.
Read more
A magnifying glass over a printed bar chart beside a stethoscope on a white desk

Is Branded Search Inflating Your ROAS?

Ads on your own brand name report the best ROAS in the account. Why that number misleads, what eBay's experiment found, and how to test your brand ads.
Read more
A coil of grey telephone cable and a bundle of fibre-optic strands beside a stethoscope on a white desk

Nortel Brand Check-up: Trust Was the Product

Nortel made up over 35% of the TSE 300 index in 2000. Our check-up traces its accounting restatements, 2009 creditor filing and US$4.5 billion patent sale.
Read more
A coiled strip of photographic film and a stack of blank photo prints beside a stethoscope on a white desk

Kodak Brand Check-up: The Camera It Invented and Shelved

Kodak built a digital camera in 1975, went bankrupt in 2012 and now sells mostly commercial print. Our check-up on the brand, the 2020 spike and $3.53 shares.
Read more
A stethoscope resting on a printed marketing report with charts and a funnel

What a Marketing Audit Actually Covers (and the Signs You Need One)

What a proper marketing audit covers, from tracking and attribution to budget allocation, plus the warning signs that your marketing needs one.
Read more

Find out where your marketing is bleeding.

Book a free diagnosis. We’ll examine your marketing, show you what’s holding growth back and prescribe what to fix first. Prefer email? Write to [email protected].

Book your free diagnosis

© Copyright 2024-2026 Brand Doctor. All Rights Reserved