Lessons from the rises and falls of well-known brands.

We examine well-known brands the way we examine yours: symptoms, diagnosis, treatment. Each case file looks at one brand on one date, with the numbers, the evidence and a downloadable report. Every file is written as of its date and is not updated afterwards.

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All case files

Every case file, newest first.

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Nortel Brand Check-up: Trust Was the Product

Nortel made up over 35% of the TSE 300 index in 2000. Our check-up traces its accounting restatements, 2009 creditor filing and US$4.5 billion patent sale.
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Kodak Brand Check-up: The Camera It Invented and Shelved

Kodak built a digital camera in 1975, went bankrupt in 2012 and now sells mostly commercial print. Our check-up on the brand, the 2020 spike and $3.53 shares.
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